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KUZOG

Brand & press kit

Our marks, free to use.

Three marks built on one idea: a soil line, with growth above it and roots below. Download whichever format you need — no permission request necessary for accurate editorial and partner use.

The marks

KUZOG

The soil line in section — a shoot above, a taproot below. The group works on both halves of the same system.

Hydrobio

Almost the whole mark sits below the soil line: a droplet held in the root zone, drawn down along mycorrhizal threads.

Microplantes

One explant in a culture vessel, proliferating into three identical shoots — true-to-type multiplication, above the soil line.

Colour

Paper is the dominant surface and green is the life colour — never the other way round. The two venture accents map to the soil line: chlorophyll above it, clay below it.

  • Paper

    #F4F2EA

    Base surface

  • Ink

    #14170F

    Body and headlines

  • Green

    #14402E

    Life colour, inverted blocks

  • Green deep

    #0B291C

    Footer

  • Chlorophyll

    #4F8F3A

    Microplantes — above the soil line

  • Clay

    #A2643A

    Hydrobio — below the soil line

Typography

Fraunces sets the headlines, IBM Plex Sans the text, and IBM Plex Mono the labels and figures. All three are open-source and self-hosted.

Fraunces · Display
Farming has two halves
IBM Plex Sans · Text
Restoring soil life, saving water, feeding the world.
IBM Plex Mono · Labels
+47% water retention

Using the marks

  1. 01Keep clear space of at least the height of the soil line on every side.
  2. 02Use the reversed mark on any surface darker than mid-tone; never re-colour the marks outside the palette below.
  3. 03Do not stretch, rotate, outline, add effects to, or redraw any part of a mark.
  4. 04KUZOG is set in tracked capitals; Hydrobio and Microplantes keep their mixed case.

Press enquiries

For interviews, figures, trial data, or higher-resolution assets, write to us and we will come back to you directly.